As 2024 approaches, small business owners are thinking about what’s next for the new year. Where should they invest their money? What should their marketing team be focused on? And what can have the highest ROI?
If you’re looking for an answer to all three, our recommendation is to go local for 2024 with a revamped local SEO and SEO content strategy.
Local and organic searches make up nearly 70% of overall digital traffic, and it’s almost a sure thing your business is not getting nearly as much of that traffic pie as it should.
That’s where we come in. In today’s blog, we’re guiding you through six steps to enhance your local SEO content strategy and set the stage for a successful 2024.
Understanding Local SEO
Local SEO is the art of optimizing your online presence to attract local customers. It involves utilizing long-tail keywords, optimizing your Google Business Profile, and conducting local SEO audits.
These steps significantly impact how your business appears in local searches, making it crucial for the success of brick-and-mortar shops, restaurants, service businesses, and HVAC companies.
- Embrace Local SEO
To kick things off, embrace the power of local SEO.
Local SEO goes beyond merely optimizing for generic search terms; it’s about tailoring your online presence to attract customers in your immediate geographical area. Here’s why and how it can make a substantial difference:
How Local SEO Impacts Your Business
- Targeted Visibility – Local SEO allows your business to be prominently featured in local searches, ensuring that your potential customers can easily find you when looking for products or services in your vicinity.
- Community Trust and Credibility – By optimizing your Google Business Profile, you establish trust with your local community. Positive reviews, accurate business information, and a well-maintained profile enhance your credibility among local consumers.
- Enhanced Foot Traffic and Conversions – Long-tail keywords specific to your location can drive more foot traffic to your physical storefront. Optimizing for local searches increases the likelihood of converting online searches into actual customers visiting your business.
- Your Expertise Is Showing
Google values experience, expertise, authority, and trust (E-E-A-T). Ensure these qualities shine through on your site. By showcasing your expertise, you can build trust with both your audience and search engines.
Here’s a closer look at actionable ways to showcase your expertise.
- Compelling Case Studies – Craft detailed case studies showcasing your experience and successful projects. Highlight specific challenges, your strategic approach, and the positive outcomes for your clients.
- Informative Blog Content – Regularly publish blog posts that delve into industry trends, challenges, and solutions. Share your unique insights, positioning yourself as an expert in your field.
- Client Testimonials and Success Stories – Feature client testimonials prominently on your site. Share success stories that illustrate your impact on clients, reinforcing your authority and trustworthiness.
- Get Techy With It
To stand out in local searches, mastering the technical aspects of your website is crucial. While it may not be the most glamorous part of SEO, addressing technical details such as page speed and mobile optimization is fundamental to a successful local SEO strategy.
Here are three actionable steps to ensure your website is technically optimized for maximum visibility:
- Improve Page Speed – Optimize images and use efficient coding practices to enhance page loading times. Regularly monitor your site’s speed using tools like Google PageSpeed Insights and make necessary adjustments.
- Optimize for Mobile Devices – Implement responsive design to ensure your website adapts seamlessly to various screen sizes. Test your site on multiple devices to guarantee a positive user experience across the board.
- Ensure Website Security with SSL – Install an SSL certificate to encrypt data exchanged between your website and users. Regularly update your SSL certificate to maintain the security of your website.
- Long Live Long Tail Keywords
The strategic use of long-tail keywords – those keywords that are more than just “plumber” but more like “bathroom plumber in Baltimore” – can significantly boost your online visibility and attract the right audience.
Long-tail keywords are more specific phrases that potential customers are likely to use when conducting local searches.
Here are three steps to leverage the power of long-tail keywords for your local SEO content strategy:
- Thorough Keyword Research – Focus on keywords that reflect the unique services or products your business offers in the local context.
- Create Targeted Content – Craft blog posts, articles, or landing pages that address the specific needs and queries of your local customers.
- Merge AI Support with Personal Perspective – Balance AI-generated content with your personal expertise and perspective, injecting a unique and authentic voice into your materials.
- Local Links, Big Success
By strategically acquiring local links and leveraging your Google Business Profile, you not only enhance your website’s authority but also increase your chances of appearing in local searches.
Building relationships within your community and fostering a network of local links contribute to the overall success of your local SEO strategy, ensuring a prosperous 2024 for your business.
See below for three of our favorite ways to increase local links and drive success in your local SEO efforts:
- Optimize Google Business Profile – Ensure your Google Business Profile is complete, accurate, and includes a link to your website. Encourage satisfied customers to leave positive reviews, as these contribute to your local business’s credibility and can attract more local visitors.
- Explore Local Directories and Websites – Identify local directories, chambers of commerce, and community websites related to your industry. Submit your business information to these platforms, including your website link, to establish a strong local online presence.
- Build Relationships with Local Bloggers – Reach out to local bloggers or influencers in your industry and propose collaboration.
- Get Ready, Get Set, Iterate
Preparing for a successful 2024 involves not only implementing a robust local SEO strategy but also consistently evaluating and refining your approach based on performance metrics.
We use these three tips with local businesses to help them see great results from their local SEO efforts:
- Monitor Website Analytics – Regularly track key performance indicators (KPIs) such as organic traffic, bounce rates, and conversion rates.
- Gather Customer Feedback – Encourage customer feedback through surveys, reviews, and social media engagement.
- Stay Agile and Adapt – Be prepared to adapt your content strategy based on what is proving successful—whether it’s focusing on specific keywords, content types, or promotional channels.
How Full Sail Media Can Help With Your Local SEO Strategy
Ready to take your local SEO strategy to the next level? We’re here to be your growth partner, ensuring your marketing is targeted, engaging, and consistent with your brand. Contact us to develop a customized local SEO strategy for your business – and get ready for a great 2024!