Video Content is King.
When thinking about quality video content marketing you are describing more than simply uploading homemade videos from your smart device to popular social media channels like YouTube, Vimeo, Facebook and others. Quality video content marketing is the process of creating and distributing content that is consistent, of high quality, and is relevant to your target audience. The aim of this effort is to attract new prospects into your sales pipeline, raising brand awareness, or messaging your organization’s mission to a broader audience. What’s more, a quality video content strategy can move mountains when it comes to delivering maximum return for the investment.
Why video is great for explaining products:
We all know the saying “a picture is worth 1,000 words”, imagine then, the value of video content! Through various forms (from testimonials to short form product segments), video captures a repeatable, consistent message about the value and use of your product that can be distributed through any number of channels to would-be customers anywhere and at any time. In fact, it is estimated that viewers retain up to 95% of what they view in video content versus other marketing methods like email and blogs, making video one of the most compelling sales tools in your tool kit.
Why video is great for selling services:
Video content is a perfect way to distribute a message from a brand ambassador to potential customers. Whether a short pitch video on the services you provide or video content that acts as a brief demonstration of your services, video content keeps your potential customer engaged and interested in the message you want to deliver. Videos can be edited in a way that keeps the audience’s attention, with an emphasis on quality scripting that helps you generate maximum impact in a relatable way.
Why video is great for telling the story of your organization:
Video is a powerful way to deliver a message that relies on conveying an emotional impact or call to action. Deploying powerful b-roll imagery, and adding inspiring music, or even showing your actual impact in documentary style footage are just a few of the ways video content can enhance the story your organization is trying to impart.
Other things to consider about video…
Video is versatile. Done well, video is accessible and easy to consume. Created effectively, video content meets a specific audience, with a specific message and helps to move them forward at any point in the sales (or engagement) process. Video is popular. According to an August 2021 article published by “Single Grain”, by 2022, an estimated 82% of all online traffic will be video content. Video is also more likely to be shared and is a powerful tool to enhance an existing SEO campaign.
Full Sail Media offers a full range of video production services to help you reach your customers effectively. Whether your aim is to educate, entertain or inform your audience, video content is dramatically more successful in motivating your prospect to engage. In fact, according to a recent survey by Idea Rocket, over 70% of marketers experience higher conversion rates with video than with any other form of media.
Are you using video in an effective
way to reach your goals?
If not, let’s connect and see what’s possible.
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Get inspired by our team’s top examples of professionally produced content.