Full Sail Media announced this week the hiring of Carol Van Auken as their new Business Development Representative. With more than 25 years of experience in sales and marketing and most recently eight successful years in media and advertising, Van Auken will partner with Full Sail Media to more impactfully serve a variety of clients.
In her most recent role as an Account Executive in the advertising sales division of Comcast, at Effectv, Van Auken earned President’s Club Honors in 2020 for bringing in over $1.1 million in business garnering 147% of her budget. This accomplishment was achieved in unprecedented times where a majority of businesses were pulling back on advertising dollars, a testament to Van Auken’s consultative sales strategies and ability to create new opportunities for her clients.
With Van Auken’s move from a Fortune 50 company to Full Sail Media, she will leverage her experience to engage new business for the firm and lead current and new clients in all aspects of building their brands to an expanding slate of clients, including, but not limited to, non-profit, and private education organizations.
As one of Full Sail Media’s newly hired Business Development Representatives, Van Auken sees a new opportunity to empower local and national businesses to leverage Full Sail Media’s full suite of marketing offers.
Van Auken expanded on how this range of marketing products will allow her to push Full Sail Media to grow in the market. “Moving from just selling TV commercials and streaming advertisements at the top of the funnel to being able to offer our partners digital media, like SEO, social, paid ads, and traditional media, including print, direct mail, and more allows our team to design truly impactful marketing solutions to being able to utilize full-funnel solutions.”
More information about Full Sail Media, including case studies on how local businesses like Colonial Chemical, Senseonics, the Laser Center of Maryland, and the J.F. Johnson Lumber Company have used their marketing services, can be found at here. Full Sail Media Founder Nelson Anderson and Business Development Representative Carol Van Auken are available for media inquiries.