How To Use Promotional Products as Strategic Business Tools
Promotional products have long been a staple of marketing campaigns. But today, they do far more than fill gift bags. When used intentionally, branded merchandise becomes a powerful business tool—strengthening relationships, increasing loyalty, and enhancing internal culture. At Full Sail Media, we help brands think beyond the giveaway. From onboarding kits to virtual event packages, […]
7 Smart Ways To Make Your Direct Mail More Sustainable
Did you know that using paper can actually help preserve U.S. forestland? It might sound counterintuitive, but it’s true. Between 1990 and 2020, forest area in the U.S. increased by 18 million acres—about 1,200 football fields worth of trees every single day. How? Paper products make forestland profitable to maintain, preventing it from being cleared […]
Keep Your Customers Coming Back With This Retention Marketing Strategy
Is your business constantly chasing new customers while previous ones disappear? Tired of spending advertising just to replace clients who used your service once and never called again? If you’re a plumber, HVAC technician, electrician, or any home service provider in Maryland, you’re likely familiar with this frustrating cycle. For all of the time we’ve […]
Finding Your Target Audience With Direct Mail
Direct mail is a powerful tool for reaching your target audience, and you can see this reflected in marketers’ budgets. According to a study conducted by Sequel, 61% of marketers have increased their direct mail investments in the past 12 months. Of these, more than half (54%) plan to increase them again in the next […]
What To Expect From Your Direct Mail Campaign
“Why isn’t my phone ringing yet? We sent mailers out last week!” If you’ve ever found yourself asking this after launching a direct mail campaign for your home services business (think plumbing, HVAC, electrical, windows, closets, siding or landscaping business, to name a few), welcome to the real world of direct mail. Understanding how direct […]
Do You Need To Purchase Lists for Direct Mail Marketing?
“Where can I buy a good mailing list for my direct mail campaign?” This is one of the more common questions we hear from business owners planning their direct mail campaigns with us. Many assume purchasing mailing lists is the only option for launching an effective direct mail campaign. But is buying lists really necessary? […]
Why Direct Mail Motivates to Action: It’s Science!
Even in today’s “all digital, all the time” world, people still love direct mail. Direct mail also motivates people to action. According to a study conducted by Statista in late 2024, for example, 55% of people receiving a direct mail piece took action by visiting the marketer’s website, and 43% searched for the brand online. […]
Are Multi-Touch Campaigns Redundant?
Depending on whom you ask, it takes between three and eight marketing touches before someone responds to your offer. This is why multi-touch campaigns are so important. You may have designed the most eye-catching postcard, with the most captivating headline and the most compelling call to action, but if it’s the one and only touch, […]
10 Tips For Designing A Postcard That Actually Works
What’s in a postcard? A lot! These marketing powerhouses may be small, but they are mighty. Especially if you follow these tips for maximizing their effectiveness. Respect the 8-second rule One of the marketing rules of thumb is that you have eight seconds to catch someone’s attention. In reality, it’s probably not that long. When […]
How Print & Email Marketing Can Play Nice Together
Think you need to choose between print and email? Think again! Rather than competing with one another, print and email can work together to boost the results of your marketing campaigns in a way that each cannot do on its own. Let’s look at a few examples: Re-engage disengaged contacts You’ve been building up your […]