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Happy Earth Day 2024: 5 Ways We’re Building Sustainability Into Our Print Services

Businesses of all sizes are uniquely positioned to lead the charge towards sustainability. 

EARTH DAY 2024

At Full Sail Media, we’ve begun our journey with significant strides in recycling: annually, we repurpose 125,000 lbs of paper (saving approximately 1,125 trees), 5,000 lbs of cardboard, 2,000 lbs of aluminum (equivalent to 66,000 12-ounce soda cans), and 200 gallons of solvent

While we believe these statistics reflect a meaningful starting point, we believe there’s much more to be done. 

This Earth Day, we’re proud to share the additional steps we’re taking towards reducing our environmental footprint, underscoring our commitment to a greener tomorrow.

1. Sustainable Printing Starts With Printing & Materials

Choosing the right materials is fundamental to sustainable printing. We prioritize the use of Earth-Friendly House Stock like Rolland Opaque, which incorporates 30% Post Consumer Waste (PCW) and is produced locally to minimize transportation emissions. 

Our commitment to sustainable sourcing is further demonstrated through our preference for materials with FSC, SFI, and PEFC certifications, ensuring that our paper goods come from responsibly managed forests.

Paper Recycling Process

2.Innovating Our Printing Processes With An Eye Toward The Environment

Our dedication to the environment extends to our printing processes. By employing eco-friendly printing techniques using low VOC solvents and vegetable-based inks, we not only reduce harmful emissions but also promote a healthier workplace. 

Our streamlined offset printing and digital printing for precision and conservation approaches allow us to significantly lower our carbon footprint and waste production, proving that efficiency and environmental responsibility can go hand in hand.

3. An Investment In Equipment For A Greener Future

Adopting cutting-edge, energy-efficient equipment like the HP Indigo 15000 is a cornerstone of our sustainability strategy. 

These investments not only enhance our production capabilities but also align with our goal to minimize energy consumption. 

Through environmentally-minded equipment choices, we ensure that each addition to our arsenal supports our vision of a cleaner, more sustainable industry.

4. How A Zero-Waste Philosophy Guides Production

Our production ethos is simple: waste not, want not. 

Our zero-waste production commitment means recycling 100% of our paper waste and aluminum plates, conserving valuable resources and minimizing landfill contributions. 

Furthermore, our exploration of solar power options reflects our ongoing efforts to harness renewable energy, reducing our reliance on fossil fuels. We are still in the early stages of this research, yet we are optimistic about all the ways we’ll be able to fully implement it soon.

5. Sustainability Initiatives

Beyond our operational efforts, Full Sail Media actively contributes to global sustainability through initiatives like our partnership with Forest Planet.

By committing to plant 10,000 trees annually, we support reforestation projects that yield significant environmental benefits, from carbon sequestration to habitat restoration.

Integrating Sustainability Into Your Company’s Print Marketing Efforts

You don’t just have to be a print studio to care about sustainability in print marketing. Here are a few ways you can use the momentum from Earth Day to make sure that your business is helping to foster a more sustainable environment:

Audit Your Suppliers – Evaluate your supply chain and prioritize partnerships with suppliers who demonstrate a commitment to environmental responsibility. Look for certifications like FSC for paper products to ensure sustainable sourcing.

Reduce, Reuse, Recycle – Implement office practices that reduce waste. Encourage double-sided printing, reuse materials when possible, and set up recycling stations for paper, plastics, and electronics.

Adopt Digital Solutions – Whenever feasible, opt for digital over print. Digital documents, invoices, and marketing can significantly reduce your paper consumption.

Educate and Engage – Foster a culture of sustainability within your organization by educating employees about environmental issues and engaging them in green initiatives.

Join Us on Our Sustainability Journey

As we continue to push the boundaries of sustainable printing and marketing, we invite businesses and partners to join us in making a positive impact on the planet. 

If you’re looking to collaborate with a press that prioritizes sustainability at every turn, reach out to our team today.