Did you know that the average person is bombarded with 10,000 marketing messages every day? How do you break through that noise and get your brand noticed? Be everywhere.
When your customers or prospects open their mailboxes, be there. When they open their email, be there too. Be in their social media feeds. Be on their radios as they drive to work. Use vehicle wraps to be next to them on the highway. If they are attending a trade show, be impossible to miss with the brightest, most eye-catching booth signage on the floor.
Some of these marketing actions can be self-explanatory. To show up in their social media feeds, it takes you posting on social media.
But vehicle wraps? Trade show signage? Floor graphics? Understanding just how to get these large-format graphics, and when to use them, can take some getting used to.
Still, these large-format graphics are a crucial part of any multichannel marketing strategy. That’s why at the Full Sail Production House, we have a complement of large format services—we help you be everywhere, from floor to wall and ceiling.
Today we’re going to look at just how large format signage can be a game-changer for your business.
7 Key Applications You Don’t Want to Miss
Here are seven key applications and how businesses can incorporate them into their marketing strategy:
This includes billboards, building wraps, and banners. These larger-than-life displays are ideal for promoting brand awareness, delivering key messages, and capturing the attention of passersby in high-traffic areas. They are well-suited for advertising campaigns and promotional events.
Example: A restaurant can use billboards to help increase the visibility of its location in high-traffic areas.
This includes signage for retail spaces, trade shows, and exhibitions. From vibrant posters and point-of-sale displays to directional signs and informational graphics, indoor signage serves to engage and guide customers and boost brand visibility and customer engagement.
Example: Retail spaces can use posters and displays to engage customers and guide them to specific products or promotions.
Transform ordinary vehicles into moving marketing assets with vehicle wraps. With the ability to seamlessly cover the contours of cars, trucks, and vans, vehicle wraps serve as mobile billboards, allowing you to promote your brand and messaging on the go and reach a broad and diverse audience across various locations.
Example: Service businesses can turn their fleet into mobile billboards, promoting their services wherever they go.
Wall Murals and Graphics
Immersive and visually striking wall murals and graphics help to transform interior spaces into marketing machines. Whether for office interiors, retail environments, or hospitality settings, wall murals and graphics add a touch of creativity and aesthetic appeal, transforming ordinary walls into captivating visual experiences that reflect your brand’s identity and enhance the overall ambiance. (Not to mention making your customers’ and visitors’ in-store or in-office experience unforgettable.)
Example: Office spaces can create visually appealing murals that reflect their brand identity and enhance the overall workspace ambiance.
Vibrant and durable floor graphics create surprise and delight in retail spaces, event venues, and commercial environments. These graphics serve as innovative tools for wayfinding, brand promotion, and product advertising, effectively utilizing floor spaces to capture the attention of customers and guide them toward specific products or areas of interest.
Example: Retailers can use floor graphics for innovative wayfinding and product advertising, capturing customer attention in-store.
Window graphics help storefronts, office spaces, and commercial buildings capture the attention of passersby. These graphics serve as effective tools for promoting special offers, showcasing products, and communicating brand messages, while also enhancing the overall visual appeal of the business premises and drawing the attention of potential customers.
Example: Storefronts can utilize window graphics to showcase products, promote special offers, and enhance visual appeal.
Trade Show Displays
Trade show displays, including booth graphics, banners, backdrops, and promotional materials, help to solidify your business’s return on their investment in conventions, conferences, and trade shows. These displays serve as powerful marketing tools, enabling you to attract and engage a targeted audience, showcase your products or services, and leave a lasting impression.
Example: HVAC businesses can create impactful trade show displays to attract a targeted audience and showcase their expertise.
With Our Newest Acquisition, You Can Print Almost Anything
We’ve long been inspired by the potential for large-format signage to be a gamechanger for our clients, and we’re always looking for ways to improve our capabilities. That’s why, over the past year, we acquired the assets of National Graphics, a full service sign shop located in Baltimore MD, giving us incredible flexibility to print almost anything.
- Flexible and Rigid Substrates – Print on materials that adapt to various surfaces, providing versatility for different applications. Rigid substrates ensure durability, making your signage suitable for both indoor and outdoor settings.
- Indoor and Outdoor Applications – Large format printing enables you to create impactful signage for both interior and exterior spaces. Whether it’s a vibrant poster indoors or a durable billboard outdoors, your message remains consistent across environments.
- Specialty Applications (Including Special Contour Shapes) – Stand out with unique contour shapes that traditional printing methods can’t achieve. Specialized applications allow for creative and eye-catching designs, making your signage memorable and attention-grabbing.
- Franchise Distribution – Maintain brand consistency across multiple locations with large format printing. Franchise distribution becomes seamless, ensuring that your brand identity remains strong and recognizable, fostering trust among customers.
Be Impossible To Miss With Full Sail Marketing’s Large Format Printing
With 40 years of experience and nationally recognized clients like Seven-Eleven and Royal Farms, Full Sail Media has a track record of success offering both large-format printing and comprehensive marketing solutions. To learn more about how we can help you, get in touch with our team today.