Enter your Business in our $80K Marketing Giveaway

How Video Marketing Can Fuel Your Brand’s Growth

video marketing

As more and more of our media becomes video-based, it’s essential that your brand figures out how to take advantage of video marketing.

For all of the great results that come from video marketing – including it being one of the best ways to connect with their audience and create a lasting impact – knowing where to start can cause real decision paralysis.

Should you film and post on social media? Create a YouTube channel? Invest in ad time on various platforms? The possibilities are endless, and making the right choice can be daunting.

That’s where Full Sail Media steps in. With our experience in both brand building and video marketing, we’re here to help you create compelling content that leaves a lasting impression.

Whether you’re a newcomer to the world of video marketing or looking to take your existing efforts to the next level, Full Sail Media is your trusted partner in building a brand that stands out. Read on to learn how video marketing is key to building a brand, as well as six styles of videos you can produce to get started.

How Video Marketing Builds Your Brand

Before you whip out your phones and get filming, let’s talk a bit of theory. Let’s start with the foundational role video plays in brand development. 

Video marketing serves as a powerful tool for connecting with your audience and shaping their perception of your business. In our experience, it revolves around these two pillars:

  • Visual storytelling – Videos allow you to tell your brand’s story in a compelling and visually engaging manner. They can showcase your history, values, and mission, helping viewers connect with the human side of your business.
  • Emotional connection – Through video, you can evoke emotions and create a deeper connection with your audience. People remember stories and emotions, which makes them more likely to remember your brand.

But how do you take the broad strokes of visual storytelling and emotional connection and turn them into action? Read on for six of our favorite video styles.

And… Action: 6 Video Marketing Ideas To Film Today To Build Your Brand

Now for the good stuff. Let’s dig into six potential ways for you to highlight your business and build your brand. In addition to sharing the idea, we’ll also highlight some possible examples for different types of businesses to help you see how this can play out for your business.

1. Documentary-style Brand Stories

Create documentary-style videos that delve deep into your brand’s history, values, and mission. 

Tell the story of how your business started, the challenges you’ve overcome, and the impact you aim to make. This humanizes your brand and fosters a strong emotional connection with viewers.

  • Example 1: Local boutiques – Showcase the journey of a family-owned boutique, sharing the story of how it started, the challenges they overcame, and their commitment to providing unique, handcrafted products.
  • Example 2: HVAC business – Create a documentary-style video highlighting the history of the HVAC company, its dedication to energy-efficient solutions, and the impact it has on improving indoor comfort.

2. Testimonial Montages

Instead of traditional testimonials, compile a montage of customer or employee testimonials that showcase real people sharing their experiences and insights related to your products or services. This format adds authenticity and builds trust.

  • Example 1: Veterinary Clinic – Compile heartfelt testimonials from cat owners who have witnessed remarkable recoveries after their pets received treatment at the clinic.
  • Example 2: Dentist – Gather testimonials from patients who have experienced pain-free dental procedures and improved smiles through the dentist’s services.

3. Social Media Snippets

Develop a mini series for a relevant social media platform related to your industry, niche, or the problems your products or services solve. 

This series can provide valuable information, entertain, or tell engaging stories while subtly promoting your brand.

  • Example 1: Real estate agency – Develop a mini-series of short videos showcasing different neighborhoods, schools, and local attractions to help potential homebuyers get a feel for the area.
  • Example 2: Vintage clothing store – Create entertaining and informative snippets about unique products or promotions, encouraging foot traffic to the store.

4. Interactive Product Demos

Go beyond standard product demos by creating interactive videos that allow viewers to customize and interact with your products virtually. 

This hands-on experience can help prospects better understand the value of your offerings.

  • Example 1: HVAC – Offer an interactive video that allows viewers to explore and customize heating and cooling systems, helping them visualize the benefits of energy-efficient solutions.
  • Example 2: Real estate agent – Create virtual property tours with interactive features that allow potential buyers to explore homes online, enhancing their buying experience.

5. Customer Challenges

Organize and document challenges or contests involving your customers using your products. For instance, if you sell fitness equipment, create a video series where customers compete in fitness challenges using your equipment. It not only showcases your products but also engages your audience.

  • Example 1: Fitness equipment retailer – Think about partnering with local gyms or trainers for regular fitness challenges. In addition to inspiring your audience to think about their fitness, you can also check off some marketing boxes by including your store’s equipment in the videos. Showcase their progress and the positive impact on their health.
  • Example 2: Antique shop – Run contests involving customers trying out new finds (think Storage Wars, but more fun!), encouraging participation and creating excitement around your collection of second-hand goods and furniture. 

6. Educational and Entertaining Tutorials

Offer educational and entertaining video tutorials related to your industry. These can include “how-to” guides, life hacks, or DIY projects that align with your brand’s identity.

Even if they’re not directly selling your products, they can establish your brand as an authority and resource within your niche.

  • Example 1: Dentist – Share dental care tips and “how-to” guides, positioning the dentist as a trusted source for oral health information.
  • Example 2: Home renovation – Provide DIY home improvement tutorials that align with the home-buying experience, positioning the agency as a resource for homeowners.

How Full Sail Media’s Video Marketing Services Can Help Your Brand

Now that you’ve seen the potential of video marketing, let’s connect it with Full Sail Media’s offerings:

  • Flex (One-Time Fee) – Flex offers a cost-effective way to create impactful video content. It includes professional video shoots and post-production to produce short commercial segments and b-roll material for future videos.
  • Scalable (Annual Subscription) – Scalable provides consistency with 2 video shoots per year, capturing your operations, services, and products. It also includes professionally scripted material for your business.
  • Impact (One-Time Fee) – Perfect for businesses looking to make a profound statement, Impact includes a 10-minute short film that dives deep into your company’s mission, vision, and values. This package is excellent for creating a lasting impact on your audience.

Get Started With Video Marketing

Ready to harness the power of video marketing for your brand’s growth? Let Full Sail Media be your strategic partner in achieving your marketing goals.

Contact us today to get started.