LEAD GENERATION SEO CONTENT STRATEGY/MARKETING PRINT APPAREL/PROMO DISPLAY GRAPHICS
ARTISTRY COMBINED WITH THE MOST CUTTING-EDGE TECHNOLOGY
Challenge
The common thread running through all of our work with Laser Center was making their presence match their industry authority. They needed help across the board – with SEO, branding, web design, and display graphics.
Outcome
Full Sail Media was able to bring this brand back to life. Through renovating their website, paying attention to SEO, and executing thoughtful and purposeful ad campaigns, Laser Center was able to dominate the competition.
Success by the Numbers
30+
keywords in top 3 of Google results
30%
Increase in Consultations
$600k
revenue increase in first six months
Lead Generation
Pandemic Proof
Through highly targeted ads, our campaigns enabled them to thrive while other businesses may have struggled. Their business growth in 2020 alone was remarkable, and it was in large part due to our lead generation strategy.
Brand Identity
Aligning digital and physical presence with their realized industry authority
For Laser Center of Maryland, it was important to have their brand identity match the authority they have in the industry. When we started with them, not only did they have a confused brand identity, but they were also not marketing to their target demographic. After doing market research and extensive interviews with the company, we were able to hone in on their target market and present Laser Center’s brand consistently across platforms.
SEO
Pulling back the curtains on their digital assets
Laser Center’s SEO, or lack thereof, was doing them a disservice. Everything from the metadata on their site’s pages and media, to their Google My Business profile needed serious attention. We got in there, made all the necessary adjustments, aligned all the company info across directories, and fleshed out the site’s metadata. This alone, even without updating the content on the site to be more qualified, improved their Google and keyword rankings several times over.
