Finding Success Through a Pandemic

CLIENT

Laser Center of Maryland

OUR ROLE

LEAD GENERATION
SEO
CONTENT STRATEGY/MARKETING
PRINT
APPAREL/PROMO
DISPLAY GRAPHICS

ARTISTRY COMBINED WITH THE MOST CUTTING-EDGE TECHNOLOGY

Challenge

The common thread running through all of our work with Laser Center was making their presence match their industry authority. They needed help across the board – with SEO, branding, web design, and display graphics.

Outcome

Full Sail Media was able to bring this brand back to life. Through renovating their website, paying attention to SEO, and executing thoughtful and purposeful ad campaigns, Laser Center was able to dominate the competition.

Success by the Numbers

30+

keywords in top 3 of Google results

30%

Increase in Consultations

$600k

revenue increase in first six months

Lead Generation

Pandemic Proof

Through highly targeted ads, our campaigns enabled them to thrive while other businesses may have struggled. Their business growth in 2020 alone was remarkable, and it was in large part due to our lead generation strategy.

Brand Identity

Aligning digital and physical presence with their realized industry authority

For Laser Center of Maryland, it was important to have their brand identity match the authority they have in the industry. When we started with them, not only did they have a confused brand identity, but they were also not marketing to their target demographic. After doing market research and extensive interviews with the company, we were able to hone in on their target market and present Laser Center’s brand consistently across platforms.

SEO

Pulling back the curtains on their digital assets

Laser Center’s SEO, or lack thereof, was doing them a disservice. Everything from the metadata on their site’s pages and media, to their Google My Business profile needed serious attention. We got in there, made all the necessary adjustments, aligned all the company info across directories, and fleshed out the site’s metadata. This alone, even without updating the content on the site to be more qualified, improved their Google and keyword rankings several times over.