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Sharing 10 Lessons We’ve Learned About Using Floor Graphics for Small Businesses

Floor Graphics for Small Businesses

During the pandemic, floor graphics were everywhere. They reminded us to keep our distance and stay safe. Now, as we move forward and see our world return fully to normalcy, is there a place for floor graphics for small businesses?

In our experience as a print shop and digital marketing agency, we’re seeing that they still offer unique opportunities for businesses to connect with their customers.

Floor graphics can direct foot traffic, enhance branding, and even create interactive experiences for customers. However, understanding how to use them effectively is the tricky part. 

Whether it’s choosing the right substrate to ensure durability, keeping designs simple for maximum impact, or making sure your graphics are anti-slip for safety, we’ve learned plenty of lessons about making the most of floor graphics. 

Today we’d like to share 10 of these tips to help you avoid common pitfalls and maximize the benefits of floor graphics as part of your print marketing strategy. 

So, if you’re ready to discover how floor graphics can boost your business, read on to learn how to do it right and when it might be better to explore other options.

  1. Simplicity is Key

People won’t stop to read lengthy texts on the floor. Opt for simple designs and clear messages. A minimalistic approach with bold visuals can be far more effective than cramming too much information.

  1. Use Appropriate Inks and Coatings

The choice of inks and coatings can vary based on the environment. For instance, in hospitals, eco-friendly and non-toxic inks are a must. Ensure the inks and coatings used are suitable for the intended area.

  1. Choose the Right Substrate

The durability of your floor graphics depends heavily on the substrate used. Not all materials can withstand heavy foot traffic or different environmental conditions. 

Test your substrates to ensure they can endure the expected wear and tear.

  1. Prioritize Anti-Slip 

Safety should never be compromised. Ensure your floor graphics have anti-slip properties to prevent accidents. This is particularly crucial in high-traffic areas.

  1. Be The Floor Graphics Goldilocks

Avoid oversaturating your space with too many floor graphics. Strive for a balanced approach where the graphics are visible and useful without overwhelming the area.

  1. Have Fun With Color

Bright, eye-catching colors can make your floor graphics stand out and grab attention. Vibrant hues are more likely to draw the eye downward, ensuring your message is seen.

  1. Embrace Creative Play

Floor graphics can be a fun and engaging way to add personality to your space. If your brand has a playful side, let it shine through creative and humorous floor designs.

  1. Ensure Clean Installation

Before installing floor graphics, clean the surface thoroughly. A clean and dry surface ensures the graphics adhere properly and last longer. Provide detailed installation instructions if others will be applying them.

  1. Choose the Right Location

Avoid placing floor graphics on surfaces that are prone to wrinkling or tearing, such as carpets or uneven floors. Choose locations where the graphics can remain intact and effective.

  1. Consider the Usage Zone

Understand the level of foot traffic and activities in the area where the floor graphics will be placed. Ensure the graphics can withstand the expected wear and tear.

Let Full Sail Media Help You Create Your Next Floor Graphics

At Full Sail Media, we specialize in helping small businesses elevate their marketing strategies through innovative print and digital solutions. If you’re ready to explore the potential of floor graphics for your business, let us be your guide. 
We’ll help you design, create, and implement graphics that not only catch the eye but also enhance your brand presence. Contact us today to get started on your next print marketing project.