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Try These 2024 Digital Marketing Trends To Keep Your Business Competitive

digital marketing trends

Savvy business owners looking for the digital marketing trends of 2024 know that staying competitive means knowing the digital landscape.

It may be that your business ultimately doesn’t need to adopt each and every trend, but what counts is knowing what’s happening and how it could be impacting you, your business, and your customers. 

From seasoned business owners to entrepreneurs starting a-fresh, understanding the latest digital marketing strategies can significantly impact your connection with your target audience. 

At Full Sail Media, we offer a wide array of services from marketing strategy to print fulfillment. Drawing from our expertise in the digital marketing space, we’ve pinpointed five compelling digital marketing trends for 2024 that can redefine how small businesses engage with their customers.

  1. Optimizing for Social Media Search

While many businesses have mastered (or at least heard about) the art of SEO for search engines like Google and Bing, the trend of social media search optimization is set to take center stage in 2024. 

Platforms like TikTok are increasingly becoming go-to search engines, especially among younger demographics. This shift represents a pivotal opportunity for small businesses to tap into an engaged audience by optimizing their content for social media searches, thus enhancing visibility and engagement.

While traditional SEO practices aren’t going anywhere, many businesses would be well-served to consider how to create content that uses these social platforms to connect with a specific customer base. Their searches could be related to actively seeking out products, services, and experiences tailored to their interests and needs.

By utilizing platform-specific SEO strategies, you can position yourself directly in the line of sight of your desired audience, fostering a community of loyal customers.

For instance, a local café could use TikTok to showcase their unique coffee brewing process. When users search for unique coffee experiences or brewing techniques, the café’s content appears, not only promoting their brand but also connecting them with coffee enthusiasts in their area, potentially converting viewers into customers.

  1. YouTube Marketing

As Full Sail Media, we’ve long been proponents of the value of video marketing (you can find our video marketing packages here!). Video marketing can range from broadcast commercials to brand stories to video ads. With that, one platform that’s going to continue to dominate 2024 is YouTube. 

With the rise of YouTube Shorts and digital pre-roll ads, short-form video content has become a powerful way to market products and services. This trend is especially beneficial for small businesses seeking to capture the attention of potential customers quickly and effectively.

Short-form video content allows small businesses to tell their story in a compelling, easily digestible format. Whether it’s highlighting products, sharing customer testimonials, or giving a behind-the-scenes look into the business, these videos can significantly boost online presence and customer engagement.

A local home decor store, for example, could use YouTube Shorts to share quick DIY home decoration tips using products from their store. This not only showcases the store’s inventory but also positions the business as a go-to resource for home decor enthusiasts, encouraging viewers to visit the store or its website.

  1. Artificial Intelligence

Since ChatGPT took the world by storm more than a year ago, there isn’t a business that hasn’t asked the ways artificial intelligence might help them.

Over the last year, more and more solutions have come about and it’s safe to say that AI is no longer just a buzzword but a practical tool for businesses of all sizes. 

From automating customer service with chatbots to personalizing marketing campaigns and analyzing data, AI can streamline operations and enhance customer experiences. Small businesses leveraging AI can compete more effectively, offering personalized services that were once only possible for larger companies.

For example, a small online retailer could use AI to analyze customer behavior and personalize marketing emails for each customer, significantly increasing open rates and conversions. This level of personalization improves the shopping experience, builds customer loyalty, and drives sales.

  1. Monetization of Social Media

Now, this trend may or may not be directly applicable to your business, but it is certainly one that will affect the social media platforms your business uses. 

Platforms like X (formerly Twitter) are one of the latest that are offering creators and businesses new revenue streams. This means more accounts will be trying to find ways to get people to spend time on the platform and engaging with their content.

This strategy opens doors for small businesses to diversify their income and enhance customer engagement by offering exclusive content, memberships, or products directly on these platforms. It could also become a place to start considering advertising, though X has certainly had a complicated past in that regard.

  1. Nano Influencers

For a long time, influencers were synonymous with millions of followers. Over the last few years, that focus has changed, and it’s a change that small businesses everywhere should be aware of.

The rise of nano influencers marks a shift towards authenticity and engagement in influencer marketing. These individuals, with followers ranging from 1,000 to 10,000, boast higher engagement rates and a more personal connection with their audience. 

For small businesses, partnering with nano influencers can be a cost-effective way to reach specific market segments with much better results.

It’s a more authentic way to introduce products and services to potential customers who trust the influencer’s recommendations.

Consider a local skincare brand partnering with a nano influencer known for their natural skincare routine. The influencer’s genuine review and tutorial using the brand’s products can significantly influence their followers’ purchasing decisions, driving traffic and sales to the small business.

Incorporate These Digital Marketing Trends Into Your Strategy With Full Sail Media

Now, should every business hire nano influencers, specialize in social media, and use AI? The answer is… it depends. At Full Sail Media, we’re here to help you navigate these 2024 digital marketing trends, figure out which ones are worth trying to impact your business, and which ones are fine just knowing about. 
For help putting together a strategy that focuses on digital marketing trends, reach out to our team today.