If you’re wondering where to get started with video marketing for small businesses, you’re not alone. Recent studies show that 91% of small businesses are set to use video marketing this year.
But knowing what to actually do to get started can be overwhelming. Do you start with a social media ad? A TV ad? A message from the founder? And what about who makes it – do you hire an agency? Does your social media savvy intern take it on?
It’s a lot for anyone, but especially for small businesses who have plenty more on their plate.
That’s why we at Full Sail Media are particularly passionate about video production packages. Affordable, accessible, and incredibly effective, these packages are your ticket to keeping your business in the limelight.
Let’s dive into what these packages entail, how they work, and why they’re a perfect fit for your business.
Benefits of Video in Marketing for Small Businesses
Before we can fully appreciate the convenience of video production packages, let’s make sure we’re on the same page about the impact of videos and video marketing.
As Full Sail Media, we’ve had the opportunity to work with brands big and small to capture their story in video. Through it all, we’ve seen the power of video in supporting small business growth. Here are six of the most common benefits:
- Enhances Engagement and Brand Recall – Videos capture attention quickly, making them ideal for small businesses vying for visibility in a crowded market. They also help in creating a memorable brand image, crucial for customer retention and word-of-mouth referrals.
- Boosts Conversion Rates and Sales – Video content can significantly increase conversion rates. For small businesses, this means turning viewers into customers more effectively, optimizing their marketing investments.
- Improves SEO Rankings – Videos are favored by search engines, enhancing online visibility. Small businesses benefit from this by appearing more prominently in search results, attracting more organic traffic to their websites or social media platforms.
- Affordability and Accessibility – Video production packages democratize access to high-quality video content, offering budget-friendly options. This allows small businesses to compete with larger companies without the need for substantial financial resources.
- Tailored to Specific Business Needs – Each business is unique, and video production packages can be customized to reflect that uniqueness. Small businesses can convey their individual stories and values, resonating with their specific target audience.
- Professional-Quality Videos – High-quality videos project professionalism and credibility, essential for small businesses building their brand. This quality assurance can make a significant difference in how potential customers perceive a business.
What Is A Video Production Package
When it comes to small business marketing, video content has emerged not just as a trend that we swipe through on social media, but as a vital tool for engagement and growth.
For small businesses, the challenge often lies in harnessing this powerful medium in a way that’s both impactful and financially feasible.
This is where video production packages come into play, offering a streamlined and cost-effective solution to embrace video marketing.
These packages are more than just a set of services; they are a gateway for small businesses to tell their story, showcase their products, and connect with their audience on a deeper level. Let’s explore how video production packages unlock these opportunities, making them an indispensable tool for small business marketing.
Which Small Businesses Get The Most Out Of Video Production Packages
For many small businesses, the impact of video production can be transformative, offering a unique platform to showcase their products, services, and brand personality.
Video production packages enable these businesses to tap into the visual storytelling medium, creating a compelling narrative that resonates with their audience.
Whether it’s a cozy café or a bustling retail store, video brings a unique flavor to each business’s marketing strategy.
Let’s look at specific examples of how different types of small businesses can leverage video production packages to catapult their brand into the spotlight.
- Brick-and-Mortar Shops – A local bookstore can use video content to take viewers on a tour of its cozy nooks, highlight staff picks, and announce author events, creating a personal connection with book lovers.
- Restaurants and Cafes – A café can showcase its unique ambiance, feature chef interviews, and demonstrate the art of coffee making, enticing viewers with a visual and sensory experience of their offerings.
- Service Businesses (e.g., HVAC) – An HVAC company can use video to explain their services, offer maintenance tips, and share customer testimonials, establishing trust and expertise in their field.
- Retail Stores – A boutique clothing store can create fashion lookbooks, showcase seasonal collections, and offer styling tips through video, engaging customers with their latest trends.
- Local Artisans and Craftsmen – Artisans can use video to tell the story of their craft, showing the meticulous process of creating their products, thus adding value and authenticity to their work.
- Fitness Studios – A fitness studio can produce workout tutorials, client transformation stories, and highlight their unique training methods to motivate and attract new members.
- Health and Wellness Centers – Wellness centers can create videos focusing on holistic health tips, client journey stories, and the serene environment of their center, promoting a lifestyle of wellness and attracting like-minded clients.
A Look At Our 3 Video Production Packages
We understand that every business has unique needs when it comes to video marketing. That’s why we’ve crafted three distinct video production packages, each designed to cater to different levels of need and engagement.
Whether you’re just starting out, looking to scale, or aiming to make a significant impact, our packages are tailored to help you achieve your video marketing goals.
Let’s explore each package in detail, highlighting the features and benefits they bring to your business.
- Package #1 – Flex
- Ideal for startups and small businesses needing a quick, impactful video presence.
- Advance Production Day: Plan your video content with our team to ensure it aligns with your marketing goals.
- Half-Day On-Site Professional Video Shoot: Utilize state-of-the-art equipment and a skilled production team for a half-day shoot at your location.
- Post-Production Process: Receive 7-second, 15-second, and 30-second commercial segments, perfect for various marketing channels.
- Content Repository Access: Benefit from a collection of b-roll material for future video use, adding value to your long-term marketing strategy.
- Package #2 – Scalable
- Perfect for growing businesses requiring regular content updates and a strong video strategy.
- Two Video Shoots at Your Locations: Capture the essence of your business with our team, including powerful b-roll of your operations.
- Professionally Scripted Material: We help script and shoot material that best represents your business’s message.
- Full Sail Media Studio Shoots: Update your business’s story with two additional shoots at our studio, keeping your content fresh and relevant.
- Annual Subscription: Enjoy the convenience and consistency of regular video shoots throughout the year, aligning with your evolving business needs.
- Package #3 – Impact
- Best suited for businesses looking to make a significant impact with a comprehensive video marketing strategy.
- Guided Discovery Session: Dive deep into your company’s value proposition, mission, vision, and values to tailor the video content.
- Full Suite of Equipment and Award-Winning Crew: Access our extensive equipment range and expert crew for top-notch video production.
- Observation Day Within Your Company: We immerse ourselves in your business to capture the essence of your people, processes, and products.
- 10-Minute Short Film Production: Receive a professionally produced short film about your business, showcasing your impact and story in a compelling way
Learn How Full Sail Media’s Video Production Packages Can Support Your Business
Ready to see how video can help you achieve your marketing goals in 2024?
Partner with Full Sail Media and harness the power of our video production packages to craft your unique story and connect with your audience like never before. Send us a message here to get started!