As a business owner, you likely already know the incredible impact video has had on marketing.
With people watching an average of 17 hours of video online a week, it’s no surprise that small businesses are using video marketing to get in front of their ideal audience.
In order to take advantage of video marketing, though, businesses need to produce videos.
And that’s where the questions about video production packages become increasingly important:
- What video production packages are best for your business?
- When is it best to hire agencies to help?
- When can you go it alone?
- And how can video production packages help you meet your marketing goals?
It’s a lot, we know! At Full Sail Media, we understand the challenges faced by small businesses when it comes to marketing.
That’s why we’ve developed comprehensive video production packages designed to meet your specific needs and deliver remarkable results.
To find out if they’re right for you – and how you can benefit, if so – we’re diving into the benefits of video production packages over one-off videos, discussing the pros and cons of working with an agency versus doing it yourself, and sharing our insights into how you can use video marketing to promote your business.
What is a Video Production Package?
To get us started on the same page, let’s talk about what a video production package entails. In most cases, it is a bundled offering that includes services and resources to help you create professional and engaging videos for your business.
These packages typically include:
- Pre-production planning
- Scriptwriting
- Professional videography
- Editing
- Post-production services.
Additionally, they may offer add-ons such as voiceovers, animations, and music licensing, depending on your requirements.
When you go with a video production package, you get access to a team of media professionals who will work closely with you to understand your brand, goals, and target audience.
This collaborative approach ensures that the final product effectively communicates your message and aligns with your overall marketing strategy.
Benefits of Video Production Packages
Now, a video production package can sound like a lot to take on, and you may be wondering if the commitment is right for your business. Here are a few of the key benefits to opting for this kind of package:
- Cost effective – Investing in a video production package from an agency is more cost-effective than hiring out the individual freelancers and professionals you’d need to create a single video.
- Consistent – Consistency is crucial for building brand recognition and loyalty. With a video production package, you can ensure you have the same team working on the same content, helping you to maintain a consistent look, feel, and messaging across all your videos.
- Quality – Collaborating with a video production agency streamlines the process from start to finish. You can rely on their expertise and industry knowledge to deliver high-quality videos within the agreed-upon timeline.
Pros & Cons of Working with an Agency
Working with a video production agency offers distinct advantages, but it’s essential to consider the pros and cons. After all, you may have certain people on your team with experience, know-how, or even just the willingness to get their hands dirty and try to make some videos for themselves.
We know that working with an agency isn’t for everyone, so we’re sharing some of the advantages and disadvantages we’ve experienced.
Pros of Video Marketing with an Agency
- Access to professional expertise and resources
- Time-saving and efficient process
- Consistent high-quality output
- Fresh perspectives and creative ideas
Cons of Working with an Agency
- Potentially higher upfront cost compared to DIY
- Less control over the production process
- Finite filming/production time
5 Ways to Use Video Marketing To Support Your Business
Video marketing offers many possibilities for promoting your business. Here are a few ideas on how you can leverage the power of videos:
- About/brand story video – Connect with your audience on a deeper level by telling your brand’s story and values through a compelling video that builds emotional connections.
- Introduce a new product or service – Create excitement and generate interest by showcasing your latest offering through an engaging video.
- Highlight updated products or services – Keep your audience informed about enhancements or improvements to existing products or services, reinforcing their value and encouraging repeat business.
- Explainer videos – Simplify complex concepts or processes by creating informative and visually appealing explainer videos that resonate with your target audience.
- Celebrate milestones – Share your business’s achievements, anniversaries, or milestones through captivating videos that foster a sense of community and trust.
Partner with Full Sail Media for Video Production Packages
Ready to harness the power of video marketing and take your business to new heights in 2023?
Partner up with Full Sail Media and opt for one of our video production packages tailored to meet your unique marketing needs. Feel free to read about our selection of video production packages, or reach out directly to see how Full Sail Media can support your small business growth.
