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7 Factors Powering OmniChannel Marketing Effectiveness

omnichannel marketing

Omnichannel marketing is often highlighted as a key strategy in reaching out to and engaging with audiences. But why is it considered so effective, especially when compared to other marketing methods? And is it really a strategy that can work for your business?

At Full Sail Media, we launched CrossPoint DM with a simple goal: to make the benefits of omnichannel marketing accessible to everyone. Whether you’re a one-person show trying to juggle all aspects of marketing or a part of a large team, getting your message across is about working as effectively as possible.

Stick with us as we break down seven of the reasons omnichannel marketing, and our CrossPoint DM, can do the trick for you. 

  1. Reinforcing Your Message To Break Through The Noise

We live in a distracted society. According to Siteefy, the average consumer is exposed to 10,000 marketing messages per day. 

At the same time, 80% of sales are made between the 8th and 12th marketing touch. How do you break through that noise, not just once or twice, but eight to 12 times in order to make that sale? You have to be everywhere, all the time, reinforcing your message in the places your customers are already.  

That’s omnichannel.  

  1. Moving From Repetition To Diversification

 Reinforcement of your message is critical. In addition to repeating your message, though, it’s also about how and where you repeat it. Direct mail is the one channel that is guaranteed to reach your audience — it doesn’t get caught in spam filters, and your audience can’t opt out.  

That’s why having fresh, relevant but non-redundant content in a variety of channels (YouTube ads, Facebook and Instagram ads, Discovery ads, geotargeting, and more), is so important. You stay in front of your audience with engaging content without feeling stale.  

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CrossPoint DM is designed to Technologies strategically timed and delivered through an omnichannel marketing automation platform to drive maximum exposure and engagement for your direct mail campaign.  

  1. Investing In The Power of Consistency

It turns out, there’s something comforting about consistency, especially when it comes to the brands we interact with. Our brains like knowing what to expect. It’s not about seeing the exact same ad everywhere but about the familiarity of a brand’s message weaving through our daily lives. 

This familiarity doesn’t happen by chance. It’s the result of a carefully maintained consistency across different platforms, ensuring that every encounter with the brand feels like part of a cohesive experience.

  1. Transforming Data Into Personalization

On the surface, it can sound like data is about as far away from a personalized marketing touch as you can get. By leveraging omnichannel marketing, your business can actually leverage data from multiple touchpoints to create a unified customer profile. 

The beauty of this approach is how it enables you to tailor your marketing efforts in a way that feels both personal and relevant to each customer. It’s like having a conversation where you remember everything they’ve told you, using that information to make your next interaction even more meaningful.

  1. Increasing Engagement and Interactivity

When it comes to omnichannel marketing, including direct mail in your campaign isn’t just a nod to tradition—it’s a strategic move. The real magic happens when this traditional tactic is integrated within an omnichannel platform, transforming a single piece of mail into a gateway for multiple interactions across various platforms. Digital channels, in particular, allow you to weave in interactive elements like social media features, mobile apps, and personalized content.

This strategy is about deepening the connection with your audience. By linking the tactile appeal of print with the dynamic nature of digital, you create a campaign that resonates more deeply, offering benefits that enhance both the physical and digital realms of your marketing efforts.

  1. Streamlining the Customer Journey

Omnichannel marketing provides a unique advantage: the ability to thoroughly understand and enhance the customer’s journey from start to finish. It’s not just about using a lot of different channels for the sake of using different channels. It’s about putting your customer first, and meeting them where they are. 

By strategically guiding customers through each stage of their journey, businesses can significantly increase their chances of not just making a sale but also forging lasting relationships.

  1. Adapting with Agility

Because omnichannel strategies incorporate so many different channels, they are highly adaptable to changes in consumer behavior and market changes. Use what works, don’t use what doesn’t!  

See How Full Sail Media’s Omnichannel Marketing Approach Can Help You

Considering the impact of omnichannel marketing strategies—from heightened engagement and optimized customer journeys to unmatched flexibility and agility—the results speak for themselves: higher revenues and improved customer retention. 

While this all sounds great, we know that the idea of omnichannel can sound like a lot to handle all at once.

We’re here to say don’t worry. You don’t have to dive in all at once. Begin with a few channels and expand your strategy as you become more comfortable. 

For help adding in these extra channels, Full Sail Media’s experts are here to guide you every step of the way. Ready to see how omnichannel marketing can transform your business? Get in touch with our team today.