Content marketing and writing help your business become more visible on the internet, making it easier for potential customers to find you.
Through content, you can provide your audience with helpful information about your products or services, building trust and credibility.
By using content marketing and writing, you can track your website traffic, conversions, and customer retention, giving you clear data to measure the success and impact of your online efforts.
Companies using content marketing to generate quality leads
Organizations have a content marketing strategy (but only 11% consider theirs ‘excellent’)
People who view a blog post during their buying journey
Knowing the difference between content marketing and content writing will set you and your business up for success. Both are vital components of a successful online presence, but they serve distinct roles in your digital strategy. Let’s take a look at how we approach them here at Full Sail:
Content marketing is a comprehensive strategy that revolves around creating and distributing valuable content to attract and engage a specific target audience.
By utilizing various channels, including blogs, social media, email marketing, and video, we’re able to reach a broader audience and engage potential customers at different points in their journey.
It focuses on measurable results, tracking key performance indicators (KPIs) like website traffic, conversion rates, and customer retention.
At its heart, this is about creating high-quality, well-researched, and compelling written content that your audience wants to read. That includes articles, blog posts, case studies, and more that are informative, engaging, and shareable.
Baked into every piece of content are relevant keywords that help your content – and your website – rank higher in search results.
Our writers maintain brand consistency and a unified brand voice throughout all written materials. This helps build trust and recognition among the audience.
Different businesses will have different content marketing needs. Below are a selection of our most popular content writing services, each which comes with an accompanying strategy to help your business grow:
Boost your online visibility with regular blog content that ranks high on search engines.
Keep your audience engaged and informed with compelling social media posts.
Establish your authority in your industry with in-depth guides and ebooks.
Nurture leads and drive sales through targeted email campaigns.
Ensure your website is not just visually appealing but also informative and persuasive.
Get the word out about your business updates and achievements.
Need something tailor-made for your specific business or industry? We’re happy to help create content that satisfies those needs.
We are proud to have supported many great Maryland and mid-Atlantic businesses with their content writing. See some of our recent collaborations below.
Content writing is beneficial for any business looking to enhance its online presence, engage with its audience, and drive growth.
In short, if having more people from your target audience visiting your website would benefit your business, content marketing and content writing can help.
Content writing serves a number of purposes. For one, it makes your website more attractive to search engines, helping it to be more discoverable to potential customers.
Another valuable component is that it keeps your website fresh and informative, encouraging visitors to stay longer and take action.
No, content writing supports both online and offline businesses. Ultimately, it’s about effectively communicating your message and value proposition to your target audience.
Though it may primarily appear online in the form of blogs, case studies, newsletters, and white papers, it is versatile enough to benefit a wide range of businesses.
Content writing may not be suitable for businesses that are not interested in expanding their online presence or engaging with their audience through digital channels.
Businesses that require a highly technical output can benefit from these services, but it may require a more collaborative relationship to ensure that the content produced is at the necessary technical level.
Before you hit ‘publish’ on another blog post, get in touch with the team at Full Sail Media. We’re here to help put in place a high-performing content marketing strategy and deliver quality content to help your business grow.
We’re ready to be your strategic partner in growth. Get in touch below to learn more.
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