Colonial Chemical’s website is big, with dedicated pages for each of the hundreds of formulations and hundreds of products they advertise. Getting all of this information into the site was one thing, but making it digestible for the end-user was a whole other. We needed to ensure all the required regulatory and control information was available, but we also needed to explain how their products are used so that non-industry folks would understand. We also had to design an interface that would allow users to easily navigate within the site and find what they were looking for. Through a lot of time, effort, and some web wizardry, we were able to deliver a quality product that ultimately resulted in the doubling of their web traffic in less than a year.